Insights / Marketing Analytics

Optimize your BigQuery setup, specifically by improving storage and query practices, to control costs as your data scales without sacrificing data access....

Meta is streamlining ad measurement by restricting click-through attribution solely to link clicks and introducing a separate "engage-through attribution" for actions like likes, shares, and saves, aiming for clearer campaign performance insights....

Month-over-Month (MoM) reporting is flawed due to unequal calendar lengths, making Period-over-Period (PoP) a more reliable method for accurate marketing campaign analysis....

Meta Conversions API significantly improves customer data tracking, boosts ad performance through stronger attribution, and strengthens compliance with privacy regulations....

Let us take a look at why consistent taxonomies are paramount and deserve a heaping dose of attention to detail....

The Launchpad Data Transfer Suite, by Calibrate Analytics, recently added a Meta I/O API source integration, giving users the ability to extract their campaign performance data....

Google recently announced that they are beginning to deprecate the offline reporting feature in Google Campaign Manager. What other options do we have?...

Google only allows you to view 60 days worth of floodlight data because floodlight tracking is designed to measure the effectiveness of online advertising campaigns in near real-time....

In this post, we'll debunk five of the most common misconceptions about Google Universal Analytics deprecation....

Generate Search Engine Marketing daily refreshed reports to reduce the monthly preparation time....